Thursday, March 8, 2012

7 Ways to Destroy Your Reputation on Twitter

After reading the "7 Ways to Totally Destroy Your Reputation on Twitter," I agreed with every way that could destroy your reputation via Twitter.  One that I did not see on the list was, "using common sense and respect towards people you tweet at."

This respect issue is evident in the sports world with athletes everywhere.  I have written blog posts about this in the past but people need to use respect with their tweets towards others.

Examples of this are evident with hate-filled tweets high school football recruits received from fans of schools that are still bitter from those recruits not choosing to attend the fan's school.  Fan's who have nothing better to do than harassing an 18 year-old kid are ultimately ruining their reputation via Twitter.

Using common sense on Twitter should be a given but, for some people, isn't as obvious.  Being smart about what you tweet and who you tweet to can be the difference in receiving a job, as potential employers are most likely researching your social media sites/accounts.

The "7 Ways to Totally Destroy Your Reputation on Twitter" offers great insight towards being smarter about your tweets but, in the end, it all comes down to one thing.  Use common sense.  Picture yourself as a hiring manager at a company you would like to work at and look at your tweets.  If you have to delete some of your tweets to avoid potential conflict, then you need to start being smarter about your tweets.

Use common sense and respect on Twitter because it's the right and smart thing to do.

Friday, March 2, 2012

Condom Codes Let Users "Check In" with Smartphones

A Planned Parenthood safe sex promotion is allowing smartphones to scan condoms to show where the rendezvous took place on an Internet map.  This promotion is to encourage safe sex by showing that if people in your neighborhood are having safe sex maybe you should start to consider.

The target audience for this project is college students and millenials, who are already comfortable with social media and to promote healthy sexuality by announcing that they're "proud to wear protection."

I'm not sure how effective this promotion is going to be.  I don't see many college students using this system because most kids won't take the time to scan the condoms.  

I can see where it might be cool to see where you used the condom via an Internet map, but it is also very public.  I know I don't want my sex life to be public, so I highly doubt that I would ever use this promotion.  

Planned Parenthood might think about taking a different route towards promoting safe sex.  The publicity involved with these promotion efforts are too much.  Making my sexual intercourse public is something I have no interest in participating in.  

This promotion could be effective based on the person.  In my eyes, Planned Parenthood would be smart to invest their time in another promotion.

Wednesday, February 29, 2012

High School Athletes Face Critics via Twitter

With national signing day occurring about a month ago, college football teams now know exactly who will be playing under the football program for the next four years.  Oregon received a 5-star recruit (Arik Armstead) out of Sacramento, California.  This is possibly one of the biggest signings in Oregon football history.

All Duck fans are anxious to see what Armstead can bring to the table for, what looks to be, an already stacked 2012 Oregon football team.  Fans from other schools, however, still will not let Armstead live without knowing that they feel he chose the wrong school.

I follow Armstead on Twitter and he has been receiving tweets from opposing school's fans that are disrespectful and inappropriate.  People need to accept the fact that these are 18 year old kids making decisions that they feel are best for them and their future.  To tweet things that can hurt these kids is just wrong.  Luckily, Armstead is very open about the subject and actually laughs at these critics.

This brings me to another point that could use some sort of changing: Twitter.  No matter who you are, nowadays you can talk to anyone via Twitter.  This is unfortunate because of the lack of privacy and things that are said on Twitter that can hurt someone.  Armstead can block people that say such hurtful things, but I think he prefers not to because it motivates him to shut his critics up during the upcoming season.

Either way, Twitter comes down to using common sense and respect towards the people you talk to.  You may disagree with someone on something, but you ultimately make the decision on how you will be perceived.  The internet is in ink, people need to be smart on what/who they write to, and to do so in a respectful manner; no matter if the person is 65 or a kid who has yet to graduate from high school.

It All Starts With the Organization

How can smaller markets in the sports world compare with the bigger markets, such as New York, Boston and Los Angeles?  Superstars in their respective sports love the bigger markets and fame they receive from being in that market.  Kobe in Los Angeles, Carmelo in New York and Lebron in Miami.  All of these superstars are in huge markets in the United States.  So how do smaller markets compete with these huge markets?

It all starts off with how the organization is ran and the stability within the organization.  Organizational stability is the main reason why smaller market teams are able to compete with larger markets.  If you look at the winners of 2011's major sports titles (St. Louis Cardinals in the MLB, Green Bay Packers in the NFL and Dallas Mavericks in the NBA), all are fairly small markets compared to the metropolis' of New York or Los Angeles, for example.  They won these titles with the stability of a established organization.

Winning organizations find a way to win, even without the big name superstars.  The organization's front office does a fantastic job in finding players at a reasonable price and drafting players that will fit their systems.  When players come into an established organization, they must buy into the attitudes/beliefs of the organization to achieve success.

Great management and great corporate environment matter more than the payroll or market size.  Small market teams need to stop complaining and start establishing an organization/front office that is stable and all have the same belief that organization's success.

In the end, market size is out of a team's control.  However, it is not critical to a team's success.  You need to find the right people to lead the team, which ultimately will bring championships to your city.

Monday, February 27, 2012

A Look at Ryan Braun's Future in Sports Marketing

Milwaukee Brewer left fielder Ryan Braun was recently suspended for the first 50 games of the 2012 MLB season for testing positive to an illegal substance.  Braun won the 2011 NL MVP award, which was put in jeopardy after the positive test.  

Braun's image was helped dramatically when Major League Baseball found that Braun's positive test was wrong, allowing him to keep the NL MVP award and his image to remain intact, for the moment at least.

During the time when Braun was undergoing his appeal process, he remained close with sponsors, as he worked with Nike, Sam Bats and AirTran, his apparel company and his Milwaukee restaurant.  Image, however, if Braun's appeal failed.

Around ten years ago, Kobe Bryant was charged with rape allegations, which caused him millions of dollars in endorsement deals, as companies dropped the star athlete.  Although many would consider rape allegations to be a lot more devastating and serious than drug charges, I cannot see how Braun wouldn't have lost a lot of support if the allegations were proven to be true.

Braun's local sponsor deals most likely would not have been harmed, given his local fan base and fans who may be more forgiving.  He would have definitely lost sponsor deals outside of the Milwaukee area if allegations were proven to be true.

Braun is fortunate too that the all of this drama is occurring in the offseason, not in season when baseball is a 24/7 topic.

Either way, Braun is the face of the Brewers franchise and with the new findings that the positive tests were false, fans in Milwaukee can breathe again.

Sunday, February 26, 2012

NBA Fans to Decide Dunk Contest via Twitter

Last night the NBA's dunk competition took place in Orlando, Florida.  The cast of players in attendance (Dwayne Wade, Lebron James, Dwight Howard) looked better than the actual players (Chase Budinger, Paul George and Reggie Evans) who were in this year's dunk contest.  However, with that pushed aside, the NBA decided to change the rules for this year's dunk competition; the fans now decided who won the contest via Twitter.

This is an intelligent way to get the fans involved, however, it has no place in the NBA dunk contest.  Over the past few years the dunk contest has grown worse and worse.  Star players no longer want to participate in the contest.  In the past, the dunk contest is where the great ones would show off their athletic ability and prove that they were the best dunker in the NBA.

Now the contest has come down to who can we beg to be in the contest this year.  This is a sad and pathetic statement.  The best of the best should constantly want to be proving they are the best.  Lebron James has never been in a dunk competition which says a lot about his character.  All of the great ones (Michael Jordan, Kobe Bryant, Dr. J) have all at least competed in the dunk competition.  The fact that stars like Lebron won't be in the dunk contest almost forced the NBA to get the fans more involved by voting for the winner.  Fans would never watch the dunk contest with a bunch of "no-name" players in the competition.

By allowing the fans to vote via Twitter, the NBA has grown with fan support.  However, fans should not determine the winner of the dunk competition.  Let's say Kobe Bryant were to enter the dunk competition next year.  Because of his popularity, Kobe would have an excellent shot to win the crown.  Another player who people may not have heard of might have had an electrifying dunk, but it wouldn't have mattered because fans will vote for players they like, not who had the best dunks.

The NBA needs to find a way to get star players to want to be in the competition again.  Once they find that solution, they can get rid of the fan vote via Twitter, leading to an "unbiased" dunk competition.

Thursday, February 16, 2012

What Jeremy Lin Can Teach Us

Jeremy Lin.  A name that most people had never heard of before three weeks ago.  The undrafted second-year player recently burst onto the scene with the New York Knicks, leading an under-achieving team to seven straight wins without two of their star players (Amare Stoudemire and Carmelo Anthony).  Before he got this opportunity, however, he had his hardships.

After winning a state championship in high school, Lin wasn't offered a scholarship by any Pac 10 teams, leaving him to play at Harvard.  In 2010, the Golden State Warriors signed Lin to a small deal but later waived him.  The Houston Rockets picked up Lin earlier this year then waived him as well, allowing Lin to tryout for a spot on the Knicks roster.  I think it's safe to say the Knicks got the steal of the decade with the signing of Lin.

The sensation surrounding Lin is very similar to the success that Tim Tebow had once he was named the starting quarterback for the Denver Broncos.  Lin gives Americans hope that hard work does pay off and when when is given their opportunity, they must seize the moment.

Lin has fought through adversity that he never created himself.  Society creates these stereotypes that almost all of us see/associate ourselves with.  No matter how hard we try, stereotypes affect our lives whether we believe it or not.  Based on his past pedigree and ethnicity, Lin was never really given the chance he deserved.

Once the Knicks gave him that opportunity, he never let go, and that's why Lin has captured the hearts of thousands around the world.